David A. Aaker

Bücher
Building Strong Brands Building Strong Brands
Building Strong Brands
2011
Brand Leadership Brand Leadership
Brand Leadership
2009
Brand Portfolio Strategy Brand Portfolio Strategy
Brand Portfolio Strategy
2009
Managing Brand Equity Managing Brand Equity
Managing Brand Equity
2009
Brand Relevance Brand Relevance
Brand Relevance
2010
Three Threats to Brand Relevance Three Threats to Brand Relevance
Three Threats to Brand Relevance
2013

Hörbücher
Brand Relevance : Making Competitors Irrelevant Brand Relevance : Making Competitors Irrelevant
Brand Relevance : Making Competitors Irrelevant
2020