Jack Trout

Bücher

Positioning Positioning
Positioning
2013
The 22 Immutable Laws of Marketing The 22 Immutable Laws of Marketing
The 22 Immutable Laws of Marketing
2009
Positioning: The Battle for Your Mind Positioning: The Battle for Your Mind
Positioning: The Battle for Your Mind
2001
Differentiate or Die Differentiate or Die
Differentiate or Die
2010
Differenzierung im Hyperwettbewerb Differenzierung im Hyperwettbewerb
Differenzierung im Hyperwettbewerb
2003
Der Geist und das Greenhorn Der Geist und das Greenhorn
Der Geist und das Greenhorn
2008

Hörbücher

The 22 Immutable Laws of Marketing The 22 Immutable Laws of Marketing
The 22 Immutable Laws of Marketing
2014
Big Brands Big Trouble: Lessons Learned the Hard Way Big Brands Big Trouble: Lessons Learned the Hard Way
Big Brands Big Trouble: Lessons Learned the Hard Way
2005
The 22 Immutable Laws of Marketing (Abridged) The 22 Immutable Laws of Marketing (Abridged)
The 22 Immutable Laws of Marketing (Abridged)
2005
Big Brands Big Trouble: Lessons Learned the Hard Way (Abridged Nonfiction) Big Brands Big Trouble: Lessons Learned the Hard Way (Abridged Nonfiction)
Big Brands Big Trouble: Lessons Learned the Hard Way (Abridged Nonfiction)
2005
In search of the Obvious : The Antidote for Today's Marketing Mess In search of the Obvious : The Antidote for Today's Marketing Mess
In search of the Obvious : The Antidote for Today's Marketing Mess
2009
Marketing Warfare: How to Use Military Principles Marketing Warfare: How to Use Military Principles
Marketing Warfare: How to Use Military Principles
1986