Jean-Noël Kapferer

Bücher
The Luxury Strategy The Luxury Strategy
The Luxury Strategy
2012
The New Strategic Brand Management The New Strategic Brand Management
The New Strategic Brand Management
2012
The roots of brand loyalty decline: An international comparison The roots of brand loyalty decline: An international comparison
The roots of brand loyalty decline: An international comparison
2005
Kapferer on Luxury Kapferer on Luxury
Kapferer on Luxury
2015
Luxe oblige Luxe oblige
Luxe oblige
2012
The Luxury Strategy The Luxury Strategy
The Luxury Strategy
2025