Market Segmentation Analysis
Sara Dolnicar, Bettina Grün & Friedrich Leisch
The Fundamental Elements of Strategy
Xiu-bao Yu
Sales Excellence
Christian Homburg, Heiko Schäfer & Janna Schneider
Transaction Cost Management
Chihiro Suematsu
Aviation Risk and Safety Management
Roland Müller, Andreas Wittmer & Christopher Drax
Responsible Procurement
Stefan Aichbauer, Martina Buchhauser, Agnes Erben, Sven Steinert, Detlef Tietze & Emilia Wiking
Standards for Management Systems
Herfried Kohl
Programmatic Advertising
Oliver Busch
Performance Benchmarking
Peter Bogetoft
Patent Management
Oliver Gassmann, Martin A. Bader & Mark James Thompson