Market Segmentation Analysis
Sara Dolnicar, Bettina Grün & Friedrich Leisch
The Fundamental Elements of Strategy
Xiu-bao Yu
Transaction Cost Management
Chihiro Suematsu
Responsible Procurement
Stefan Aichbauer, Martina Buchhauser, Agnes Erben, Sven Steinert, Detlef Tietze & Emilia Wiking
Sales Excellence
Christian Homburg, Heiko Schäfer & Janna Schneider
Aviation Risk and Safety Management
Roland Müller, Andreas Wittmer & Christopher Drax
Programmatic Advertising
Oliver Busch
Standards for Management Systems
Herfried Kohl
Implementing Integrated Business Planning
Robert Kepczynski, Alecsandra Dimofte, Raghav Jandhyala, Ganesh Sankaran & Andrew Boyle
Performance Benchmarking
Peter Bogetoft