Marketing and Consumer Psychology Series

Michel Wedel und andere
Reihe • 9 Bücher • Marketing und Verkauf
Brands and Brand Management Brands and Brand Management
Brands and Brand Management
Barbara Loken & Rohini Ahluwalia
Consumer Social Values Consumer Social Values
Consumer Social Values
Eda Gurel-Atay & Lynn R. Kahle
The Aging Consumer The Aging Consumer
The Aging Consumer
Aimee Drolet & Carolyn Yoon
Consumer Behavior and Advertising Involvement Consumer Behavior and Advertising Involvement
Consumer Behavior and Advertising Involvement
Edward P. Krugman
Contemporary Consumption Rituals Contemporary Consumption Rituals
Contemporary Consumption Rituals
Cele C. Otnes & Tina M. Lowrey
Handbook of Consumer Psychology Handbook of Consumer Psychology
Handbook of Consumer Psychology
Curtis P. Haugtvedt, Paul M. Herr & Frank R. Kardes
Visual Marketing Visual Marketing
Visual Marketing
Michel Wedel & Rik Pieters
The Evolutionary Bases of Consumption The Evolutionary Bases of Consumption
The Evolutionary Bases of Consumption
Gad Saad
Online Consumer Behavior Online Consumer Behavior
Online Consumer Behavior
Angeline Close Scheinbaum