Creating Value with Data Analytics in Marketing
Peter C. Verhoef, Edwin Kooge, Natasha Walk & Jaap E. Wieringa
Practical Supply Chain and Logistics Analytics
Tan Miller
Supply Chain Analytics
Peter W. Robertson
Digital Analytics for Marketing
A. Karim Feroz, Gohar F. Khan & Marshall Sponder
Marketing Analytics
José Marcos Carvalho de Mesquita & Erik Kostelijk
Essentials of Pricing Analytics
Erik Haugom