Winning in Service Markets Series

Jochen Wirtz und Kristian P Evans
Reihe • 12 Bücher • Wirtschaft
Understanding Service Consumers Understanding Service Consumers
Band 1
Understanding Service Consumers
Jochen Wirtz
Positioning Services in Competitive Markets Positioning Services in Competitive Markets
Band 2
Positioning Services in Competitive Markets
Jochen Wirtz & Kristian P Evans
Developing Service Products and Brands Developing Service Products and Brands
Band 3
Developing Service Products and Brands
Jochen Wirtz
Service Marketing Communications Service Marketing Communications
Band 5
Service Marketing Communications
Jochen Wirtz
Designing Customer Service Processes Designing Customer Service Processes
Band 6
Designing Customer Service Processes
Jochen Wirtz
Balancing Capacity and Demand in Service Operations Balancing Capacity and Demand in Service Operations
Band 7
Balancing Capacity and Demand in Service Operations
Jochen Wirtz
Crafting the Service Environment Crafting the Service Environment
Band 8
Crafting the Service Environment
Jochen Wirtz
Managing People for Service Advantage Managing People for Service Advantage
Band 9
Managing People for Service Advantage
Jochen Wirtz
Managing Customer Relationships and Building Loyalty Managing Customer Relationships and Building Loyalty
Band 10
Managing Customer Relationships and Building Loyalty
Jochen Wirtz
Designing Complaint Handling and Service Recovery Strategies Designing Complaint Handling and Service Recovery Strategies
Band 11
Designing Complaint Handling and Service Recovery Strategies
Jochen Wirtz