10 Tips for Creating Engaging Product Videos

Learn 10 of the most valuable best-practice tips for creating engaging product videos for your brand. Perfect your business' online strategy by with your own landing page video.


This book will, not only, teach you 10 of the best production tools that we have learned through experience over the years, but you will also learn how to streamline the production process. This book is full of good information and practical tips. I show off some of the material that we've been working on so that you have a starting point for your own projects.


Created especially for iPad. Includes interactive images and charts.


I explain how all the various video formats such as screencasts, motion graphics, presentations, animations, and traditional video are used together to create a great and engaging product video. I detail how we use mind mapping and scriptwriting apps to create a good story. On top of that we look at the production phases and work through them from start to finish. I expose bottlenecks and beginner problems.


The first chapter has useful *takeaway* markups which hold the gist of each section. This way you can recap sections quicker after a first read. The second chapter is all about the production itself. Preproduction, production and postproduction. The last chapter summarizes the most important points of this book. All as a convenience for you, the reader.