2011: Trendspotting for the Next Decade
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- 14,99 €
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- 14,99 €
Beschreibung des Verlags
A better time for your business starts in the next decade.
Are you ready?
In this fast and furious time machine of a book, Richard Laermer shows you how to use-and in some cases abuse-the trends of the next decade (or two) that really matter. As an author with a functional crystal ball, a veteran marketing innovator, and media master, Laermer foresees a fabulous future-if you start planning for it today.
Sometimes you see a business evolve and think, “I wish I'd thought of that.” With his trademark razor-sharp style, Laermer reveals the most functional forecasting secrets of professional trendspotters. Divided into nine categories, with more than 72 “short-short” chapters and dozens of outrageous sidebars, this captivating book shows you the ways to:
Read the signs
Influence the trends
Embrace new and reject stodgy
Anticipate change
Ask experts the right questions
Seek out visionaries and snub fakers
Separate the trends from fads
Use technology-for everything
Cash in on being ahead of the competition!
2011: Trendspotting for the Next Decade is packed with eye-popping predictions (and realities) on how you'll live, work, play, buy, sell, talk, text, laugh, and more. You'll discover how miniscule attention spans will increase a need for velocity...how to work while you're sleeping...how to wash off mediocrity...and why today's communication devices will become obsolete. With 2011you'll learn how to participate in change instead of trailing it.
Laermer calls trends as he sees 'em-from what's dead to what's sensational to what's novel and what's next. If you're looking for surprising observations, shocking statistics, sublime insights, and wholesome food for thought--read this book.
Because this is your life...in 2011.
PUBLISHERS WEEKLY
In this companion to his 2002 trendSpotting, author and reluctant futurist Laermer presents "a business book for the day after tomorrow" that aims to avoid confusion, boredom and anxiety while maintaining a clear sense of what's knowable and what isn't. As such, the differences between fads and the genuine article, how they get that way and why ("More than ever, we will wait for something to send us home from our tedium") are examined without overshadowing the prognostication itself: "Mediocrity is ending in the next year or so." Unfortunately, there's more repetition and idle chatter than meaningful marketplace analysis; for a single serious consideration of, say, Sprint's 2007 decision to drop a thousand customers ("When your customers are horrible to you... People will see you're right" to drop them), there's a small handful of nearly-worthless entries ("Lying will become fashionable again," as will calling people out on them). Connectivity issues like the waning power of the press over the individual, the rise of "bacn" (like spam that "you kind of sort of maybe want") and the end of interweb anonymity dominate, buttressed by developments in travel, leisure time, the workplace and the media at large. If not always practical, Laermer's tenth book is personal, funny and perceptive, making for idiosyncratic and inspired browsing.
