A Secret History of Brands A Secret History of Brands

A Secret History of Brands

The Dark and Twisted Beginnings of the Brand Names We Know and Love

    • 11,99 €
    • 11,99 €

Beschreibung des Verlags

The true—and often shocking—stories behind some of the biggest names in business.
 
We live our lives immersed in name brand products. What most of us don’t know is that the origins of many of the most well-known and beloved brands in the world are shrouded in controversy, drug use, and sometimes even blatant racism.
 
A Secret History of Brands cuts through the rumors and urban legends and paints a picture of the true dark history of famous brands, like Coca-Cola, Hugo Boss, Adidas, Ford, Bayer, Chanel, and BMW, among others. Learn about:
  The mystery of the cocaine content of Coca-ColaThe Hitler-Henry Ford connectionWhy Bayer is famous for aspirin, but began their journey with HeroinHow Kellogg’s Corn Flakes were crafted to deter sexual arousalAnd more

GENRE
Business und Finanzen
ERSCHIENEN
2017
30. Juli
SPRACHE
EN
Englisch
UMFANG
160
Seiten
VERLAG
Pen & Sword Books
GRÖSSE
3,9
 MB

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