ACCI Memorial Paper: The Scholarly Legacy of E. Scott Maynes.
Journal of Consumer Affairs, 2010, Spring, 44, 1
-
- 2,99 €
-
- 2,99 €
Beschreibung des Verlags
This paper honors E. Scott Maynes, who died on June 24, 2007 and had been a professor emeritus in the Department of Policy Analysis and Management at Cornell University. The paper describes Scott's scholarly legacy in research, highlighting four areas: survey research methods, research using data from Surveys of Consumer Finances, Scott's studies of local consumer markets, and two significant books Scott Maynes authored. The author of this memorial paper concludes that Scott's scholarly legacy is neither a new theory nor a new statistical technique but the importance of vision, passion, perseverance, commitment, and creativity for the applied social science researcher. **********
Mehr ähnliche Bücher
Consumer Self-Confidence in Searching for Information (Survey)
2009
Consumer Knowledge and Consumption: A Human Capital Model.
2007
Qualitative Consumer Research
2017
Consumer Acumen: Augmenting Consumer Literacy (Commentary) (Essay)
2011
Economics, Information Systems, and Electronic Commerce: Empirical Research
2014
The Routledge Companion to Marketing Research
2021
Mehr Bücher von Journal of Consumer Affairs
Health Information Consumers Can't Or Don't Want to Use (Editorial POSTLUDE)
2009
Ivan L. Preston: 1931-2011 (Obituary)
2011
Consumer Self-Confidence in Searching for Information (Survey)
2009
Consumer Biases and Competences in Company Stock Holdings (Report)
2010
More Than a Penny Saved: Long-Term Changes in Behavior Among Savings Program Participants (Survey)
2010
Why Don't Households have a Checking Account?
2004