ADDA 2008 (All Digital Demand Asia) Welcomes the Asian Print Community to Singapore

ADDA, Singapore, Nov 27, 2008 - (ACN Newswire) - All Digital Demand Asia 2008 (ADDA) is opening its doors to Asia's leading brand owners, commercial printers and executives from creative agencies in Singapore. Callahan Publishing Pte Ltd is proud to host the latest event on November 27 to 29, 2008at Singapore Expo Hall 2. In this current market landscape, digital printing technology is increasingly expanding its market share. Indeed digital printing technology provides for many new business models and cost savings. Paul Callaghan, organiser of ADDA, said that it supports the current industrial trends. "Comprehensive integration in a digital workflow, qualitative and short runs, fast turnarounds and reduced stock risk are paramount considerations in today's printing environment. Digital printing means flexibility and a quicker response towards the changing market and demands.