Advanced Book Exchange Inc.: The Barnesandnoble.com Partnership Advanced Book Exchange Inc.: The Barnesandnoble.com Partnership

Advanced Book Exchange Inc.: The Barnesandnoble.com Partnership

9B00E001

    • 1,99 €
    • 1,99 €

Beschreibung des Verlags

With limited initial capital investment, four partners quickly took Advanced Book Exchange Inc. from a standing start to an industry leadership position. The principals have an opportunity to partner with a major player in electronic book commerce. There seemed to be no downside to the offer of a relationship with barnesandnoble.com but was it really as good as it looked? How would their clients react? Could they make it work? They had to decide quickly as in the world of the web, he who hesitated often lost big.

GENRE
Business und Finanzen
ERSCHIENEN
2000
16. Februar
SPRACHE
EN
Englisch
UMFANG
17
Seiten
VERLAG
Richard Ivey School of Business Foundation
GRÖSSE
1,9
 MB

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