Advances in National Brand and Private Label Marketing Advances in National Brand and Private Label Marketing
Springer Proceedings in Business and Economics

Advances in National Brand and Private Label Marketing

Ninth International Conference, 2022

Francisco J. Martínez-López und andere
    • 119,99 €
    • 119,99 €

Beschreibung des Verlags

This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion, national brand strategies, among other related issues. The volume specifically addresses the needs of researchers and students of advanced marketing courses.

GENRE
Business und Finanzen
ERSCHIENEN
2022
27. Mai
SPRACHE
EN
Englisch
UMFANG
213
Seiten
VERLAG
Springer International Publishing
GRÖSSE
10,2
 MB

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