Advertising Campaign Design
Just the Essentials
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- 77,99 €
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- 77,99 €
Beschreibung des Verlags
The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again.
GENRE
Kultur und Unterhaltung
ERSCHIENEN
2011
15. August
SPRACHE
EN
Englisch
UMFANG
247
Seiten
VERLAG
Taylor & Francis
GRÖSSE
24,9
MB
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