Advertising International Advertising International
Comedia

Advertising International

The Privatisation of Public Space

Armand Mattelart
    • 30,99 €
    • 30,99 €

Beschreibung des Verlags

A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.

GENRE
Sachbücher
ERSCHIENEN
2005
20. September
SPRACHE
EN
Englisch
UMFANG
256
Seiten
VERLAG
Taylor & Francis
GRÖSSE
1,4
 MB

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