Alpha Dogs Alpha Dogs

Alpha Dogs

How Political Spin Became a Global Business

    • 9,99 €
    • 9,99 €

Beschreibung des Verlags

David Sawyer dreamed of a career as a film-maker; Scott Miller, the son of a shoe salesman, was a brilliant copywriter. Unlikely partners, together they became a political powerhouse. Directing democratic revolutions from the Philippines to Chile, steering a dozen presidents and prime ministers into office, and instilling the campaign ethic in corporate giants from Coca-Cola to Apple, the consultants of Sawyer-Miller were the Manhattan Project of spin politics.


In this pulsating book, James Harding tells the story of a few men whose political savvy, entrepreneurial drive and sheer greed came to alter the landscape of global politics. Alpha Dogs charts the creation of a new style of political campaigning and its triumph across the world.

GENRE
Politik und Zeitgeschehen
ERSCHIENEN
2009
1. Juni
SPRACHE
EN
Englisch
UMFANG
256
Seiten
VERLAG
Atlantic Books
ANBIETERINFO
Faber and Faber
GRÖSSE
1,5
 MB
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