Automate Your Marketing and Track the Results: Franchise Companies should be in a Position to Recommend Strategically-Assembled Bundles of Different Marketing Channels That have a Synergistic Effect (Marketing‪)‬

Send me your tired, fatigued and under-performing franchisees and you will see the long line of people who can't seem to market their businesses. Is it any wonder? This is not the generation of Yellow Page advertising. Franchisees have to reach their customer demographic using multiple media channels. To compound the problem, if they are not in front of their prospects at the exact moment the prospect is making a buying decision their competition is just a click of the mouse away. How does the franchisee of the 2010 decade market their business? Automated marketing systems. Time-of-Need. This is when a franchisee must have their marketing message in front of a prospect. And by the way, it has to be in the preferred media channel that the prospect is paying attention to. Imagine a two-year-old child in the back seat of the car who has done a great job with potty training, but sounds the cry of a need of facilities. The first business with facilities to put a marketing message in front of Dad, at his time-of-need, is getting his patronage. Take that rationale to real-life business applications and you will see that you have to have your message in front of a prospect at their time-of-need. If your business is cleaning air ducts, your message has to be in front of a very attuned prospective customer, such as an expectant mother, or if you fix transmissions, your message has to be there at the first rattle that comes from beneath the car.