Because Internet
Understanding the New Rules of Language
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- 3,49 €
Beschreibung des Verlags
AN INSTANT NEW YORK TIMES BESTSELLER!!
Named a Best Book of 2019 by TIME, Amazon, and The Washington Post
A Wired Must-Read Book of Summer
“Gretchen McCulloch is the internet’s favorite linguist, and this book is essential reading. Reading her work is like suddenly being able to see the matrix.” —Jonny Sun, author of everyone's a aliebn when ur a aliebn too
Because Internet is for anyone who's ever puzzled over how to punctuate a text message or wondered where memes come from. It's the perfect book for understanding how the internet is changing the English language, why that's a good thing, and what our online interactions reveal about who we are.
Language is humanity's most spectacular open-source project, and the internet is making our language change faster and in more interesting ways than ever before. Internet conversations are structured by the shape of our apps and platforms, from the grammar of status updates to the protocols of comments and @replies. Linguistically inventive online communities spread new slang and jargon with dizzying speed. What's more, social media is a vast laboratory of unedited, unfiltered words where we can watch language evolve in real time.
Even the most absurd-looking slang has genuine patterns behind it. Internet linguist Gretchen McCulloch explores the deep forces that shape human language and influence the way we communicate with one another. She explains how your first social internet experience influences whether you prefer "LOL" or "lol," why ~sparkly tildes~ succeeded where centuries of proposals for irony punctuation had failed, what emoji have in common with physical gestures, and how the artfully disarrayed language of animal memes like lolcats and doggo made them more likely to spread.
PUBLISHERS WEEKLY
McCulloch, writer of the "Resident Linguist" column for Wired and podcast cohost of Lingthusiasm, debuts with a funny and fascinating examination of the evolution of language in the digital age. Exploring everything from capitalization and punctuation to emojis and gifs, her book breaks down the structure of "internet language" in a precise and engaging way. She offers novices a well-structured introduction to modern linguistics, including a history of informal writing and the social implications of language. McCulloch discusses the ongoing shift toward less formal, more concise greetings in message writing, observing that receiving emails from strangers provides a "never-ending multiplayer guessing game of what generation someone's in," based on how her correspondent addresses her. She also discusses the stylized language of memes, sharing an excerpt of Genesis translated into the terminology of lolcat memes ("Oh hai. In teh beginning Ceiling Cat maded the skiez An da Urfs...") and the function of punctuation in text messages, such as how a period may or may not signal passive aggression. An extensive notes section invites readers to further explore the impact the internet has had on language. Thanks to McCulloch's skill in explaining both academic and popular subjects, this survey will make an excellent starting point for anyone's exploration of the topic.
