Bet the Farm
How Food Stopped Being Food
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- 15,99 €
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- 15,99 €
Beschreibung des Verlags
A prominent food journalist follows the trail from Big Pizza to square tomatoes to exploding food prices to Wall Street, trying figure out why we can't all have healthy, delicious, affordable food
In 2008, farmers grew enough to feed twice the world's population, yet more people starved than ever before?and most of them were farmers. In Bet the Farm, food writer Kaufman sets out to discover the connection between the global food system and why the food on our tables is getting less healthy and less delicious even as the the world's biggest food companies and food scientists say things are better than ever. To unravel this riddle, he moves down the supply chain like a detective solving a mystery, revealing a force at work that is larger than Monsanto, McDonalds or any of the other commonly cited culprits?and far more shocking.
Kaufman's recent cover story for Harper's, "The Food Bubble," provoked controversy throughout the food world, and led to appearances on the NBC Nightly News, MSNBC, Fox Business News, Democracy Now, and Bloomberg TV, along with features on National Public Radio and the BBC World Service.
Visits the front lines of the food supply system and food politics as Kaufman visits farms, food science research labs, agribusiness giants, the United Nations, the Chicago Mercantile Exchange, and moreExplains how food has been financialized and the powerful consequences of this change, including: the Arab Spring, started over rising food prices; farmers being put out of business; food scientists rushing to make easy-to-transport, homogenized ingredients instead of delicious foodsExplains how the push for sustainability in food production is more likely to make everything worse, rather than better?and how the rise of fast food is bad for us, but catastrophic for those who will never even see a McNugget or frozen pizza
PUBLISHERS WEEKLY
In this energetic, wide-ranging work of investigative journalism, Harper's editor Kaufman argues that the new food revolution involves collateral products and processes, not food itself. He discusses Big Food through specific products and goes far behind the curtain of corporate processes and practices. The book is often a stew of figures, from dollars to statistics with an alphabet soup of organizational acronyms and italicized buzzwords for flavor. Along the way, it probes the complications of marrying apparent incompatibles such as free market economics and slow food, how food-related information converts to capital, and how technology facilitates and oversimplifies the industry. Hunger, the lack of food, is often Kaufman's subtext and eventually evolves into his main. Yet this is neither dry argumentative soup nor antiglobalization polemic, and the villains aren't black and white; Kaufman's tone is subtly ironic without being snarky a nice addition to Michael Pollan.
