Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible
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- 8,49 €
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- 8,49 €
Beschreibung des Verlags
Amazon #1 Bestseller in Public Relations and Sales & Selling for Small Business
Does your business have a story to tell? It should! From the moment you first opened your doors, you began crafting it. With every new product you release, you carve out an even more unique niche in your industry. This all builds up to one thing—brand identity. Does yours stand out from the crowd?
With a decade of experience studying businesses across the world, Diehl has unlocked the key to creating innovative brand identities and distinct business stories. In Brand Identity Breakthrough, you and your small business will learn how to develop a strong brand identity by combining your personality and values with the functionality of your products, becoming an irreplaceable brand and company.
Whether you lead a growing company, or are just starting out, Brand Identity Breakthrough will give you a smarter way to think about product development flow, branding, brand mapping strategy, and business model generation. With proven, and well-organized logic, it will set you on the path to selling more—and at higher prices—giving the customers exactly what they want and sending your profits through the roof.
In Brand Identity Breakthrough, you will learn…
•How to incorporate a unique selling proposition into your branding
•The best methods for selling products to customers as a small business
•How to use business storytelling to sell products in both physical and online marketplaces
PUBLISHERS WEEKLY
Personal development mentor Diehl (Everyone's an Entrepreneur) shows small business owners how to craft a unique story and a distinctive brand in this savvy guide. A "comprehensive brand identity will save... countless missteps along the path to success it can be the linchpin to marketplace dominance," he writes, beginning with an explanation of why a focused brand identity is so important, and warning against not being able to define and communicate one's "specific values." He then offers practical advice on creating an identity that reflects a business's core values and drafting a unique selling proposition. To do so, leaders must ask themselves "Who are you? What do you do? Why should I care?" and query sales and customer service employees about what sets them apart, as they "may know more about what your customers are buying and why they choose your company." Along the way, he peppers in case studies, and a useful resource section rounds things out with a glossary to help out newbies and a "starting questions" quiz. This clever and accessible survey goes a long way toward demystifying the branding process. (Self-published)
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