Brand Personality
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- 15,99 €
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- 15,99 €
Beschreibung des Verlags
This bachelor thesis should give an overview of brand personality, as an important part of
branding. Going through historical periods before the 20th century up to present day, I will try
to present the development of brand personality through different phases. The main focus of
this bachelor thesis will be on Aakers model of brand personality, as she was the first author
who developed brand personality scales.
GENRE
Business und Finanzen
ERSCHIENEN
2011
4. Oktober
SPRACHE
EN
Englisch
UMFANG
17
Seiten
VERLAG
GRIN Verlag
ANBIETERINFO
Open Publishing GmbH
GRÖSSE
2,3
MB
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