Branding by Design: How to Build a Strong Brand that Sustains Your Business

"Branding by Design: How to Build a Strong Brand that Sustains Your Business" is an actionable guide for business owners and entrepreneurs who are looking to establish a strong brand that stands out in a crowded marketplace. The book provides a step-by-step approach to building a brand that resonates with customers by leveraging design to create meaningful experiences that evoke emotions and form strong memories of the brand.

The book covers the six essential actions required to build a strong brand from scratch, providing detailed activities, tips, and instructions to help readers understand the "whys," "hows," and "whats" of each step of the branding process. The actions include defining your business, establishing your brand proposition, creating your brand identity, integrating your brand, communicating your brand, and connecting your brand emotively with your customers.

The strategies and actions outlined in this book will help entrepreneurs who are just starting their business, and business owners who are looking to take their brands to the next level, to create a brand that drives growth and sets their business up for long-term success.