Branding: Change Your Product or Service from "Ho-Hum" to "I've-Gotta-Have-It‪"‬

Ever imagined your service becoming “the” name in your industry or having your product on the crest of a wave of buzz? That is what branding is all about. But how to get there? In an incredibly imaginative and easy to read novella, Elaine Joli takes you through the branding journey of an independent web designer.
In Branding you’ll learn:
The three basic elements for every brand: identity, promise and experience.
How to build a brand for your independent company.
How to make your company have a personality.
How to create a niche market.
How to identify what is important to your customers and so much more…