Cameron Auto Parts (A) - Revised Cameron Auto Parts (A) - Revised

Cameron Auto Parts (A) - Revised

9B06M015

    • 1,99 €
    • 1,99 €

Beschreibung des Verlags

This case is about a small American auto parts producer trying to diversify his way out of dependence on the major automakers. A promising new product is developed and the company gets a chance to license it to a Scottish manufacturer. The issue of whether to license or go it alone in international markets is central to the case. (A sequel to this case is available titled Cameron Auto Parts (B) - Revised, case 9B06M016.)

GENRE
Business und Finanzen
ERSCHIENEN
2006
11. Januar
SPRACHE
EN
Englisch
UMFANG
10
Seiten
VERLAG
Richard Ivey School of Business Foundation
ANBIETERINFO
Ivey Business School Foundation Foundation
GRÖSSE
1
 MB