Closing Deals at a Trade Show: Franchise Veterans Share Their Secrets on How to Make the Most of Your Presence During a Franchise Trade Show (Events‪)‬

As we head into the fall, many franchises use this time to evaluate the first half of the year and their company's performance. Are franchise agreements on the rise? Are leads being generated at a steady rate? Are new locations opening on a regular basis? If the answer to any of these questions is "no," then the next step may be exhibiting at a franchise expo. No other event offers thousands of leads in one location, and now, more than ever, prospects seem to be searching for a way to make a connection with the company they are considering investing in. But it's not enough to just show up at an expo and expect that attendees will stop by to visit your concept. With so many potential prospects currently looking to take control of their personal futures in this economy, you must take advantage of your presence during a show. It's imperative to stand out from the crowd. Whether you're attending the West Coast Franchise Expo in October, Franchise Expo South in January or the International Franchise Expo in the spring, here are top tips from some the most successful franchise veterans on ways to get the most out of an expo and come one step closer to closing that deal.