Cold Stone Creamery
9b11m081
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- 1,99 €
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- 1,99 €
Beschreibung des Verlags
This case describes how Cold Stone Creamery created the business model of the premium customized ice cream experience. The case allows the instructor to develop the details of the key factors that have allowed Cold Stone Creamery to deliver the values that its customers desire.
GENRE
Business und Finanzen
ERSCHIENEN
2011
18. Oktober
SPRACHE
EN
Englisch
UMFANG
9
Seiten
VERLAG
Richard Ivey School of Business Foundation
ANBIETERINFO
Ivey Business School Foundation Foundation
GRÖSSE
2,9
MB