Consumer Behaviour Consumer Behaviour

Consumer Behaviour

Perspectives, Findings and Explanations

John O'Shaughnessy
    • 48,99 €
    • 48,99 €

Beschreibung des Verlags

A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.

GENRE
Business und Finanzen
ERSCHIENEN
2012
4. Dezember
SPRACHE
EN
Englisch
UMFANG
536
Seiten
VERLAG
Bloomsbury Academic
GRÖSSE
2,5
 MB

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