Converting Conversations to Customers: The Essential Guide to Social Media Sales Success

If you are a small business who likes to think big and you are serious about growing your business, then this book is written for you.
Converting Conversations to Customers: The Essential Guide to Social Media Sales Success gives you practical tips for how to use Social Media, especially LinkedIn and Twitter, to find customers and increase sales. It includes the five key elements you need for successful social selling:
How to ATTRACT customers by personal branding and content
How to DISCOVER customers through listening and search
How to NURTURE relationships until people are ready to buy from you
How to CONVERT online conversations to sales
How to MEASURE the results of your activities.
You will also learn:
•How to use Social Media as part of your business strategy
•How to optimise your LinkedIn and Twitter profiles
•How to find the right customers using LinkedIn and Twitter
•How to listen for opportunities on Social Media
•How to engage online with potential and existing customers
•How to increase sales without cold calling or being salesy
•How to measure the results that matter
•And much more
This book will show how social selling can help business increase sales in a personal way.
If you don't have a big budget or a sales department, you'll find the practical tips very useful and easy to implement.
Contributions to this book include Stuart L. Morris, Dee Blick, Peter Springett, Alan Donegan, Mike Turner, Jon Ferrara, Kevin Thomas Tully, Theresa Delgado, Ben Chai, Andrea Vahl, Gerry Moran, Andy Foote and Angela Otterson.