Copygirl
-
- 6,49 €
-
- 6,49 €
Beschreibung des Verlags
“A high-octane, electric look at Madison Avenue craziness from a pair who’ve been there and done that.”—Publishers Weekly
One woman attempts to beat the boys club at their own game in this wickedly funny novel that is both a takedown of the advertising industry and an inspiring story about breaking through the glass ceiling.
Twenty-something copywriter Kay Carlson has landed her dream job at the top ad agency in New York City, but it turns out life at the edgiest shop in town is less “Lean in” and more #MeToo. Talent and hard work don’t count as much as winning the approval of her hotshot creative director, Elliott, whose idea of team-building is bullying his boy tribe to tag along to the strip club. Meanwhile, Kay is stuck at the office penning puns for the cat food account none of the cool kids will touch.
When the agency's biggest client threatens to fire them, Kay realizes her job will be first on the chopping block if she doesn't find a way to outshine the old regime. Winning another account will require all her creativity and strength, but can Kay find the confidence to risk it all so she can rewrite the rules from the corner office? Or will she be on the first bus back to Jersey, too washed up to write copy for the phone book?
PUBLISHERS WEEKLY
Here's what happens when girl power storms Mad Men, according to former ad agency creative writers Mitchael and Sassa. Whether it's accurate is unimportant, since they got it wickedly funny and smartly sweet. Aspiring writer Kay is on the new junior team of copywriters at an edgy up-and-coming ad agency in Manhattan's Chinatown, where she's hopelessly smitten with ad-school pal Ben, goaded by the alternately dismissive and demanding boss Elliott, subject to the whip-cracking of senior account planner Suit, and trying to win the approval of her mother, "Attila the Mum." The magic that pulls Kay from self-pity and self-defeat comes in the form of a video series called Copygirl that Kay makes to depict that harsh side of her profession. Kay also gets help from BFF Kellie, who leads Kay's cheering section from Paris; wise old Renee, who dispenses life advice and save-the-day sewing services; and the ladies at Schmidt Travino Draw & Partners, who have all the smarts needed to beat the ad boys at their own game. Mitchael's and Sassa's collaborative narrative is seamless, and their story is a high-octane, electric look at Madison Avenue craziness from a pair who've been there and done that. A very fun read.
