Corporate Innovation (RLE Marketing) Corporate Innovation (RLE Marketing)
Routledge Library Editions: Marketing

Corporate Innovation (RLE Marketing‪)‬

Marketing and Strategy

Gordon Foxall
    • 49,99 €
    • 49,99 €

Beschreibung des Verlags

This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate innovation.

GENRE
Business und Finanzen
ERSCHIENEN
2014
15. September
SPRACHE
EN
Englisch
UMFANG
282
Seiten
VERLAG
Taylor & Francis
GRÖSSE
2,7
 MB

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