- 2,99 €
Beschreibung des Verlags
I. INTRODUCTION Indians are becoming more and more Net savvy: The sale of computers and also the Internet connections are increasing day by day, thus there is a drastic rise in the number of people accessing Internet on daily basis. This has given many firms in India an opportunity to advertise their products on Internet. Such a trend may be new for the Indian firms who are posting their advertisements on various websites but for multinationals working in developed countries this is an old trend. Internet is seen now as the latest mode of advertising and Internet Advertising has come out as a very powerful medium to inform, persuade or to remind the consumers. This poses a big challenge for the companies extending their ebusiness globally as well as for the advertisers to understand global consumers and to overcome cultural barriers and language differences on the web.