Current Issues in Political Marketing
-
- 67,99 €
-
- 67,99 €
Beschreibung des Verlags
Explore the increased need for marketing within the political arena
Current Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, advertising, and management, and guidance from successful practitioners who know what it takes to make a nonprofit organization stand out i
Mehr ähnliche Bücher
Yardstick Competition among Governments
2019
Rethinking Public Relations
2019
Social Marketing
2012
Collective Decision Making
2013
Shock advertising. Are consumer responses affected by culture? A case study on Benetton campaigns under Oliviero Toscani examining German and English responses
2007
Political Communication In the Era of New Technologies
2013