Custom Nation
Why Customization Is the Future of Business and How to Profit From It
-
- 4,49 €
-
- 4,49 €
Beschreibung des Verlags
Smart brands such as Chipotle, Zazzle, Nike, and Pandora are ditching the outdated 20th century model of a one-size-fits-all approach to providing products and services. From a Netflix movie night to a marriage courtesy of eHarmony, customization is changing every corner of American life and business.
The New York Times bestseller Custom Nation is a practical how-to guide by someone who has built his business on the power of customization. YouBar founder Anthony Flynn and business journalist Emily Flynn Vencat explain how marketers, brand managers, and entrepreneurs across all industries can reinvigorate their businesses and increase profits.
In Custom Nation, learn:
• Why customization is key to today's businesses and what does and doesn't work
• How to incorporate customization in new and established businesses to make your products stand out and sell
• What strategies work for the most successful and profitable custom brands
Drawing on firsthand interviews with the CEOs and founders of dozens of companies specializing in customization, Custom Nation reveals how customization can make any business stand apart and generate market share, increase profit margins, and develop customer loyalty.
PUBLISHERS WEEKLY
Flynn, 29, expects almost everything he reads and buys to be customized, from news to restaurant recommendations and he's determined to help readers join the Customized Revolution. His user-designed energy bars, YouBars, took off after the media discovered his product. Customization is now the name of the game in how we do business, and most Fortune 500 companies have integrated this approach into their marketing strategies. Writing with business journalist Flynn Vencat, Flynn includes an intriguing discussion of how American culture has moved from standardization to customization, beginning with Ford's "any color as long as it's black" cars to Burger King's "Have It Your Way." Using case studies such as Shutterfly and Gap, the authors discuss all the ways in which customization can delight customers, providing fun, satisfaction, and engagement. Flynn's dream-big mentality all the way to waste-prevention 3-D printers and his practical info are solid and clearly presented. Whether readers are looking to add customization to an existing business or to keep their customized business growing, this is an excellent primer for those looking to cash in on an important area of growth.
Mehr ähnliche Bücher