Customer Evaluations of Service Failure and Recovery Encounters
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- 39,99 €
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- 39,99 €
Beschreibung des Verlags
Although there is a substantial literature on customer (dis)satisfaction and complaining behaviour, relatively little progress has been made in developing a theoretical understanding of how consumer evaluate a companys response to service failure and ... Die Arbeit erhielt den ITB Wissenschaftspreis 2004
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