Digital Product Management

The book describes the various areas of digital product management: from vision

and strategy development, idea generation and evaluation to actual product

development and subsequent performance analysis. The central tasks and touch

points are explained from the perspective of the product manager (product owner).

In addition to agile methods and working models, the authors also cover specific

tools that can be used to manage the development of digital products successfully.

A book for anyone working in product management, software development, business development or marketing and sales, as well as for interested students.



“The role of a product manager is crucial to the successful development of digital

products. This book provides an excellent overview of the most important methods

of modern product management.”

 

Stefan Vosskötter, Founder and Managing Director of digitale-leute.de &

deutschestartups.de



“The authors present a variety of methods and tools in a comprehensive and detailed manner, providing the reader with concrete assistance in mastering the challenges of digital product management.”

 

Cord Grünewald, CPO Kleinanzeigen





From the Content

User-centered Product Visions; Product Strategy; Objectives and Key Results (OKR);

Product Roadmaps; Product Discovery; Validation of Product Ideas; Product Delivery;  Growth; Product Changes; A/B Testing in Digital Product Management; Becoming an Outstanding Product Manager; Product Sense; Product Leadership; Alignment; Product Evangelizing and Storytelling; Product Owner and Scrum Master; User Experience; Data Analytics; Product Organizations; Agile Frameworks



About the Editor

Sascha Hoffmann is Professor of Online Management at Fresenius University of

Applied Sciences. Previously, he was Director Business Development at XING and

Head of Product Management at blau Mobilfunk (blau.de).