Dot Boom Dot Boom

Dot Boom

Marketing to Baby Boomers through Meaningful Online Engagement

    • 4,99 €
    • 4,99 €

Beschreibung des Verlags

In the bumpy turbulence of our current market, David Weigelt and Jonathan Boehman skillfully navigate marketers through the thought processes of today's baby boomer. By introducing Developmental Relationship Marketing and Meaningful Online Engagement, they've created a systematic approach to obtaining "landing rights" in the emotional mind of this powerful customer.

GENRE
Business und Finanzen
ERSCHIENEN
2009
1. März
SPRACHE
EN
Englisch
UMFANG
224
Seiten
VERLAG
Linx Corp
ANBIETERINFO
DIY Media Group DBA BookBaby
GRÖSSE
798,9
 kB