Double Take

When social network profiles become augmented reality, how true is the persona we project? As one man’s status hits zero, his circle of friends must never know the truth. His life unravelled and his reputation undone, Blake looks back at how it came to this. In a tale told in reverse, digital identities are a distorted mirror, reflecting hyperactive lifestyles that everyone envies. With his fate in the hands of an intelligence beyond his own, Blake knew that saving his reputation was going to be virtually impossible.