Drive
The Surprising Truth About What Motivates Us
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4.0 • 20 Ratings
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- 8,99 €
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- 8,99 €
Publisher Description
Forget everything you thought you knew about how to motivate people - at work, at school, at home. It's wrong. As Daniel H. Pink explains in his new and paradigm-shattering book DRIVE: THE SURPRISING TRUTH ABOUT WHAT MOTIVATES US, the secret to high performance and satisfaction in today's world is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world. Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does - and how that affects every aspect of our lives. He demonstrates that while the old-fashioned carrot-and-stick approach worked successfully in the 20th century, it's precisely the wrong way to motivate people for today's challenges. In DRIVE, he reveals the three elements of true motivation: AUTONOMY - the desire to direct our own lives; MASTERY - the urge to get better and better at something that matters; PURPOSE - the yearning to do what we do in the service of something larger than ourselves. Along the way, he takes us to companies that are enlisting new approaches to motivation and introduces us to the scientists and entrepreneurs who are pointing a bold way forward. DRIVE is bursting with big ideas - the rare book that will change how you think and transform how you live.
PUBLISHERS WEEKLY
According to Pink (A Whole New Mind), everything we think we know about what motivates us is wrong. He pits the latest scientific discoveries about the mind against the outmoded wisdom that claims people can only be motivated by the hope of gain and the fear of loss. Pink cites a dizzying number of studies revealing that "carrot and stick" can actually significantly reduce the ability of workers to produce creative solutions to problems. What motivates us once our basic survival needs are met is the ability to grow and develop, to realize our fullest potential. Case studies of Google's "20 percent time" (in which employees work on projects of their choosing one full day each week) and Best Buy's "Results Only Work Environment" (in which employees can work whenever and however they choose as long as they meet specific goals) demonstrate growing endorsement for this approach. A series of appendixes include further reading and tips on applying this method to businesses, fitness and child-rearing. Drawing on research in psychology, economics and sociology, Pink's analysis and new model of motivation offers tremendous insight into our deepest nature.
Customer Reviews
Drive
As with "A Whole New Mind" Daniel Pink is able to put readers onto a better path.
In a simple but comprehensive ways he outlines what is going wrong in all kinds of organizations. People don't want to be "managed", but they want meaning and fulfillment much more than monetary rewards.
Anybody working in a corporation or administration will be able to relate to that. Obviously everybody's tendency will be to say: "There is little I can do to change that", and that's where Pink's tips and tricks to start in your own backyard kick in.
A must read for any HR manager and anybody who wants to make their work environment better.
Gute Anregungen, letztes Drittel überflüssig
Pink gibt sehr gute Anregungen, die allerdings gar nicht von ihm selbst sind. Er nutzt einfach Studienergebnisse und gibt seine persönliche Meinung hinzu. Aber das kann die Anregungen bringen, die Manager heute dringend benötigen.
Leider ist das letzte Drittel des Buches nichts anderes als eine mehrfache Wiederholung des bereits zuvor Gesagten.