E-Services E-Services
Applied Marketing Science / Angewandte Marketingforschung

E-Services

Opportunities and Threats - Journal of Value Chain Management, Vol. 1, No. 1/2 (Special Issue)

    • 74,99 €
    • 74,99 €

Beschreibung des Verlags

This volume presents the best papers of the special issue ‘E-Services’ of the Journal of Value Chain Management. In association with the Marketing Center Muenster (University of Muenster, Germany) and the Center for Services Marketing and Management (Florida Atlantic University, USA), the volume provides a thorough introduction and systematic overview of the new and emerging field ‘E-Services’.


A group of well-known authors from around the world discuss the state-of-the-art of the research and development in various aspects of ‘E-Services’ including E-Commerce, international aspects of electronic services, growth through E-Services, satisfaction and loyalty in electronic markets, and service engineering.

GENRE
Business und Finanzen
ERSCHIENEN
2007
18. November
SPRACHE
EN
Englisch
UMFANG
211
Seiten
VERLAG
Deutscher Universitätsverlag
ANBIETERINFO
Springer Science & Business Media LLC
GRÖSSE
1,1
 MB
E-Service: New Directions in Theory and Practice E-Service: New Directions in Theory and Practice
2016
Impact of e-Commerce on Consumers and Small Firms Impact of e-Commerce on Consumers and Small Firms
2017
Service Management Service Management
2011
Augmented Customer Strategy Augmented Customer Strategy
2019
Technology-Oriented Customer Touchpoints in Context of Services in Retailing Technology-Oriented Customer Touchpoints in Context of Services in Retailing
2023
Achieving Business Competitiveness in a Digital Environment Achieving Business Competitiveness in a Digital Environment
2022
Die Effektivität von Unboxing-Videos Die Effektivität von Unboxing-Videos
2025
Negative und positive Effekte von Absagen in Online-Produkttester-Programmen Negative und positive Effekte von Absagen in Online-Produkttester-Programmen
2024
Die Effektivität von Online-Reviews in Hersteller-Online-Shops Die Effektivität von Online-Reviews in Hersteller-Online-Shops
2024
Online Produkttests zur Generierung von Online Reviews Online Produkttests zur Generierung von Online Reviews
2022
Mobile In-Store Analytics Mobile In-Store Analytics
2022
Der Einfluss des Beschwerdekanals auf das Kündigungsverhalten Der Einfluss des Beschwerdekanals auf das Kündigungsverhalten
2022