eBusiness & eCommerce
Managing the Digital Value Chain
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- 54,99 €
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- 54,99 €
Beschreibung des Verlags
This book focuses on the digital value chain of electronic transactions and dedicates a separate chapter to each chain element: eProducts & eServices, eProcurement, eMarketing, eContracting, eDistribution, ePayment, and eCustomer Relationship Management.