Emotion and Reason in Consumer Behavior Emotion and Reason in Consumer Behavior

Emotion and Reason in Consumer Behavior

Arjun Chaudhuri
    • 62,99 €
    • 62,99 €

Beschreibung des Verlags

Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.

GENRE
Business und Finanzen
ERSCHIENEN
2006
14. August
SPRACHE
EN
Englisch
UMFANG
184
Seiten
VERLAG
Taylor & Francis
GRÖSSE
1,5
 MB

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