Emotion and Reason in Consumer Behavior
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- 64,99 €
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- 64,99 €
Beschreibung des Verlags
Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.
GENRE
Business und Finanzen
ERSCHIENEN
2006
14. August
SPRACHE
EN
Englisch
UMFANG
184
Seiten
VERLAG
Taylor & Francis
GRÖSSE
1,5
MB
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