Enchantment
How to Charm, Influence and Persuade
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4,5 • 6 Bewertungen
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- 9,49 €
Beschreibung des Verlags
'Read this book to create a company as enchanting as Apple' Steve Wozniak
'The power of a really good idea to transform the marketplace and individual customer experiences is huge. Enchantment offers a wealth of insights to help businesses and entrepreneurs tap into that potential' Sir Richard Branson
How to Win Friends and Influence People for the digital age
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Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people, but rather about creating a voluntary, enduring and delightful change in other people.
In his bestselling business classic, he shows you how enlisting people's own goals and desires, being likable and trustworthy and framing a cause that others can embrace, will empower you to change hearts, minds and actions.
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'An informative and concise guide from one of the world's most influential and, yes, enchanting entrepreneurs' Kirkus
Kundenrezensionen
Pleasant to read, but …
The book feels a bit old, an update to today’s technology and daily challenges would be nice. There is a bit of everything concerning personal and business branding, but why is the book titled Enchantment, then? It’s more a beginners guide to marketing with a lot of checklists, which is OK. It’s not a fitting read for a communication pro who expects deeper thoughts: enchantment has a spiritual (or if you prefer: philosophical) dimension to it that this book lacks.