Exploiting Niche to Attract Revenue (View from the Top‪)‬

The TV industry has so far held strong in the face of the economic downturn but the appearance of more and more channels into the digital sphere is a looming spectre of increasingly smaller and splintered audiences. Sponsors seeking to target a mass audience are viewing smaller channels and their smaller audiences with a hefty amount of scepticism. As sponsorship is a key source of revenue in our industry, it is imperative for broadcasters to identify more effective techniques to maintain audience figures and keep ahead of the competition.