Export Planning

The purpose of this book is to show you how to plan and execute internationalisation within your firm. Export Planning explains a method, following a 10 – step approach, to create your international marketing plan



It will enable you to:

-Systematically select and plan the entry into new international markets;

-Enhance the chances of success through its integrated review of analysis and strategy with marketing, logistics, organisation and finance;

-Put together a sound line of reasoning from strategy to implementation.



This book provides you with:

-An Export Planning – Model: a framework to develop your International Marketing Plan;

-4 phases showing you how to set up an Export Policy, Export Audit, Export Plan and Export Roll-out;

-10 steps and 5P’s for export which can be used as a toolkit;

-A checklist to review whether you are ready for export;



“The secret of successful international trade can be found in applying the 4C’s of marketing and matching them with the 5P’s for export: product, performance, partners, people and perseverance.”

A book for practitioners and thinkers; students and managers.