Finding Your Niche

How to Be Happily Self-Employed

A million new businesses will start each year in North America and 60 percent will begin at home, according to government statistics. However, experts agree that the long-term success rate tends to be poor - only two out of every 10 will succeed.

Entrepreneurs often copy products and services already in the market. And many people choose the wrong kinds of self-employment: ventures that don't fit their true skills or talents. According to Richard Nelson Bolles (author of What Color Is Your Parachute?), 90 percent of workers are unaware of their actual abilities.

Now a new book has been developed to address these issues. By reading it, budding entrepreneurs will learn how to answer such crucial questions as: "Which business should I start?" and "What business is most likely to thrive?"

Finding Your Niche: Discover a Profitable Idea for a Business at Home-Or Elsewhere offers tips on how to avoid the common mistakes and pitfalls that confront would-be entrepreneurs. Articles by industry and academic veterans are featured. The book, written in a seriocomic style, includes overlooked and offbeat concepts that will help you to uncover a winning idea or plan a specific start-up. You'll save time and money.