Forward. Fast.: The 6-Step Model to Accelerate Your Health, Science, & Technology Brand

More than just another book on branding, ForwardFast is one of the first and only guides to creating health, science, and technology brands. After reading what Mark Stinson presents in ForwardFast, you'll be able to leverage his experience and skills in medical marketing, advertising, education, and communications - all to help create your own brand. And because it's a workshop, ForwardFast gives you the tools and the examples to make the principles of brand innovation more practical and actionable.