Frugal Innovation
How to Do More with Less
-
- 8,49 €
-
- 8,49 €
Beschreibung des Verlags
Winner of the CMI Management Book of the Year Award 2016
Winner of the CMI Innovation and Entrepreneurship Book of the Year Award 2016
With a Foreword by Paul Polman, CEO, Unilever.
Frugal innovation is a way that companies can develop high-quality products and create more value with limited resources. In today's cost-constrained environment, companies in the developed economies are seeking new routes to long-term business success - while also appealing to cost-conscious and environmentally-aware consumers. With an estimated trillion-dollar global market for sustainable products, and with potentially huge cost savings to be gained, frugal innovation is revolutionising business and reshaping management thinking.
This seminal book gives an overview of the principles, perspectives and techniques behind frugal innovation, connecting with key contemporary business concepts such as the sharing and circular economies and the maker movement. It offers a blueprint for leaders and managers in companies of all sizes and across all sectors on how to profit from doing business frugally.
Based on the author's six key principles of frugal innovation, and packed with targeted advice and specific recommendations for business functions such as R&D, operations, HR and sales and marketing, Frugal Innovation is a masterclass in the art of doing more with less.
PUBLISHERS WEEKLY
In their illuminating latest work, coauthors Radjou and Prabhu (Jugaad Innovation), both academics at Cambridge Judge Business School in India, continue to tackle the topic of innovation. Maintaining that in today's cost-conscious, eco-friendly business environment, organizations must not only learn to "do more with less," but also to "do better with less," they offer six principles to companies looking for new ways to compete. This accessible yet substantive book illustrates how "frugal innovation" is practiced throughout the world, using case studies, best practices, and techniques. Examples come from well-known global companies such as Renault, Novartis, GE, and Aetna, as well as lesser-known companies. Succinct chapter summaries add to the book's usefulness. While Radjou and Prabhu acknowledge that "implementing a frugal innovation strategy in any organization can be daunting," this practical overview will be a helpful guide to business owners and managers interested "in setting goals and priorities that match company's culture and needs" on the road to combining frugality and innovation.
