Fundable

A brilliant prototype gets you a polite meeting. A fundable business gets you a cheque.

Every year, talented hardware founders walk into investor meetings with impressive devices and walk out with nothing-while scrappier teams holding rougher prototypes close the round. The difference is rarely the product. It's whether the founder has built a case for investment.

Fundable is a practical guide to closing that gap. Drawing on how hardware investors think, it walks you through the work that turns an idea into a company worth backing: validating demand before you spend on tooling, proving your core technology, designing for manufacturing from the first sketch, modelling unit economics that hold up under scrutiny, choosing the right funding path, and telling a story that answers the questions investors are really asking.

It's written for founders from any background-engineers, domain experts, first-timers. It assumes you're smart but new to hardware, and explains what you need to know to make good decisions and ask sharp questions, without turning you into an engineer.

Hardware is hard. This book shows you how to make it fundable.

Who it's for:
First-time hardware founders deciding whether-and how-to raise moneySoftware builders and domain experts moving into physical productsAnyone with a hardware idea who wants to understand what investors need to see before they'll write a cheque