Getting to Like

In the last decade alone, the face and nature of the job market has evolved dramatically. It’s now a given that personal branding will have a significant impact on your professional opportunities. It’s not an exaggeration that your brand and reputation could make—or break—your career.

In order to connect with new employers and clients and transform your potential into success, you need to establish your unique digital identity, build strong relationships with your audience(s), and gain visibility for all the right reasons.

Getting to Like is a practical, actionable guide to anticipating and staying one step ahead of the curve—and your competition. Each chapter provides specific examples for effective communication and engagement, including:
• Strategies for both in-person and digital channels.
• Interviews, case studies, and advice from branding and marketing experts.
• Specific guidelines for successfully navigating the most essential platforms

It’s a crowded, competitive marketplace out there. Getting to Like will help you stand out, make your voice heard, and take those crucial steps toward future-proofing your career.

“Whether you’re a business owner, a solo entrepreneur, or a person with multiple competing professional interests, Getting to Like is the perfect read to help you establish your personal brand and strengthen your professional reputation. Getting to Like will help you stand out in a crowded marketplace, make your voice heard, and take those crucial steps toward future-proofing your career.” —Ekaterina Walter, author of the Wall Street Journal best seller Think Like Zuck

“A refreshing and enlightening take on the importance on personal branding, Getting to Like provides career-minded individuals of various levels, trades, and industries with the tools to build a fulfilling career. Ali and Jeremy’s insight and relatable instances of the power of consistent communication and engagement will leave you feeling empowered and excited about ways you can guide your career. It’s a must-read for any business professional.”—Jessica Baldy, senior brand manager of Etsy

“Through research and insightful case studies, Goldman and Zagat provide actionable advice for solopreneurs and senior business executives alike on how to build their personal brands, and maximize their overall impact in the process.” —Marshall Goldsmith, author of the #1 New York Times best seller Triggers
Jeremy Goldman, founder and CEO of digital consultancy Firebrand Group, has more than 15 years of experience helping companies improve their digital marketing and social media strategies. He has managed global ecommerce and social media for a number of brands, including Jurlique, Temptu, and Unilever. He has been featured in numerous publications and is a columnist for Inc.com and The Next Web. He lives in New York City.  Ali B. Zagat is a seasoned writer, editor, and content strategist. She has more than 10 years of experience creating digital and social media content and campaigns for mainstream and niche brands alike, including Creed, Dwell, Rodale's, Birchbox, Anthropologie, and many others. Ali's extensive experience telling the stories of independent and established brands has given her valuable insights into how to help entrepreneurs, freelancers, and professionals who want to successfully reach a wider audience. She lives in Philadelphia, Pennsylvania.